When is a good time to use Corporate Giveaways?

Research studies have shown the outstanding effectiveness of promotional products—especially in a tough economy—in developing brand identity, generating leads, improving direct mail/advertising responses, encouraging repeat/return business, increasing trade show traffic and building customer loyalty.

• corporate gift-giving
• safety programs
• building customer loyalty
• launching a new product
• corporate endorsement
• charity sponsorships
• employee incentives
• consumer education
• reinforcing your brand
• awards/recognition
• product tie-ins
• commemoratives

We've provided here a partial list of events for this time of the year. There are month-long observances, week-long celebrations and numerous daily holidays. Some events are by official Presidential proclamation (e.g., National Flag Week), others are sponsored events, designed to educate and raise awareness (e.g., Diabetes Month, Environmental Awareness Month, AIDS Awareness Day). There are sports events (e.g., Asian Games, SEA Games), religious holidays (e.g., Holy Week, Easter), ethnic/international observances (e.g., Chinese New Year) and national holidays/observances (e.g., Mother's Day, Araw ng Kalayaan, Araw ng Maynila)

Most events in the list we've complied are obvious and popular, a few are obscure—but interesting—and some are included just to get your creative juices working. The potential is limited only by your imagination. It's easy to see: there are very few bad times to use promotional products!